Creative Cutters - Richmond Hill, ON 2011 – 2016

Strategia 141 - Maracaibo, Venezuela  2007 - 2008

Centro Electrónico de Idiomas y Computación - Maracaibo, Venezuela 2005-2007 / 2008 - 2009

     Graphic Designer:

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• Responsible for the total design and delivery of all collateral, including printed and online banners, labels, product catalogue, logos, magazine and newspaper ads, flyers, employee identification cards, advertising campaigns, store window designs, billboards and more.

• Utilize skills in digital photography to capture and manipulate images products, editing in Photoshop to achieve artistic and finished results.

• Act as the Social Media Manager, responsible for monitoring Facebook page of the company, including creating ads, posts and responses that increase likes by 300% and positively direct the conversation.

• Utilize content creating and layout skills to design and write a monthly newsletter, distributing in both print and digital formats.

• Strong technical abilities in multiple applications, able to prepare files for impression and check the final product for a variety of print, digital and mobile platforms.

• Conduct continual web content maintenance, updating information and pictures of the company’s website using WordPress.

• Apply basic HTML and CSS skills to manage changes and updates to existing website, creating better site flow and developing cross-browser visibility with social media.

• Manage printing budgets, working with suppliers and vendors to negotiate fair pricing on quality goods and services.

• Leverage bilingual skills to manage relationships while coordinating the purchase of products with international suppliers in Spanish.

• Responsible for the complete re-design and structure of all collateral for more accurate reflection of company brand, enhancing quality and message.

• Design and format new a website, utilizing skills in WordPress and Adobe Create Suite to generate and edit materials.

• Collaborate cross-functionally with department heads to reach existing client base and provide sales team with cohesive marketing materials, acting as a creative lead and editor to the creative teams.

• Co-manage and plan company marketing budget by segments with 6 month adjustments, ensuring all creative and marketing planning is within budget while exceeding quality expectations.

• Facilitate online ad placements with Google AdWords campaign, leveraging skills in social media to increase website hits and social media site activity (Facebook, Twitter, Blog, etc.).

• Translate stakeholders' insights into actionable creative strategies and concepts that drive revenue and profit growth.

• Established lasting relationships with key executives, clients, vendors and designers.

• Create and conduct highly persuasive, high quality graphic projects which exceed all expectations.

• Expertly convert features to benefits to achieve client objectives.

• Identify opportunities to streamline workflow, implement brand standardization and share best practices

  across creative, marketing and analytical functions. 

• Collaborate with clients to create the initial vision, conceive designs and consistently meet deadlines and requirements.

• Set and drive implementation of brand guidelines and style guides for internal and external marketing.

• Collaborate with analytics team on interpretation of data to optimize and increase effectiveness of campaigns.